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Geotherm Inc., started out 28 years ago in Canada offering test instruments and services for the measurement and analysis of thermal parameters using state-of-the-art technology. These find applications in numerous fields where the knowledge of heat and mass transfer through natural as well as man-made materials is essential. The soil is of particular importance in view of the modern trend in utilizing the sub-surface for many purposes. Underground and submarine power cables, storage and containment of radioactive spent fuel, and the utilization of earth energy for space heating and cooling via ground-coupled heat pumps are prime examples where this knowledge of soil thermal properties is a must.