Kashida - Spelling Out Dreams - Home page

kashidadesign.com

Kashida is an award winning product design studio creating furniture and home accessories based on 3D Arabic calligraphy. Embracing the various calligraphic and typographic styles of Arabic, Kashida aims to bring out a distinct perspective of Middle Eastern culture through contemporary design pieces. In Arabic calligraphy, the term 'kashida' is the glyph that bridges between two Arabic letters in a single word. Driven by the mission of bridging between typography and product design, Kashida was born. The brand's aim is to constantly reinvent unique pieces of art which answer society's ergonomic and lifestyle needs, as well as empower the trades of local craftsmen.